The Key Advantage of odor counteractant is quite apparent: malodors are blocked out while only pleasant odors are able to be received by the olfactory receptor sites, thereby eliminating the need for strong masking odors. 
-Liquid odor counteractant and cleaner. 2-4 ounces per gallon of water, highly concentrated. Used for cleaning floors, as additive in carpet shampoo, and cleaning laundry. Biodegradable. 12 quarts per case.